Swatch New Gent GIRL by ROY LICHTENSTEIN Quartz WATCH

The NEW GENT Watch is part of a unique collection, featuring a 41mm round case with a push/pull crown. This timepiece boasts a water resistance of 100 feet, along with a 2-year international warranty. Customers can also enjoy free battery exchange at Swatch retail locations.

Crafted in Switzerland, this watch is a collaboration between Swatch and the iconic American artist, Roy Lichtenstein (1923-1997). The watch face reproduces Lichtenstein's famous work, "Girl," showcasing a detailed pop art design. The matte blue case and strap are both printed with the same artwork, further enhancing the timepiece's artistic appeal.

"Girl" is a lithograph from Lichtenstein's 1963 publication, "1¢ Life," which features sixty-two lithographs and reproductions. The composition measures 12 ¾ x 22 inches (32.4 x 55.9cm), with the full sheet size being 16 1/8 x 22 13/16 inches (41 x 58 cm). The work was published by Eberhard W. Kornfeld in Bern, Switzerland, and printed by Maurice Beaudet. The edition included 100 special prints and 2,000 regular prints.

The Museum of Modern Art (MoMA) in New York City holds the original work, which was a gift from the author, Walasse Ting, the editor, Sam Francis, and the publisher, E. W. Kornfeld. The Museum of Modern Art, MoMA, and related logos are trademarks of The Museum of Modern Art.

The collaboration between Swatch and the estate of Roy Lichtenstein allows consumers to own a piece of art-inspired timekeeping. The watch beautifully captures the essence of Lichtenstein's iconic "Girl" artwork, making it a must-have for both horology and art enthusiasts. With its Swiss craftsmanship, water resistance, and warranty, the NEW GENT Watch is a sophisticated and stylish accessory that celebrates the legacy of one of the most influential pop artists of the 20th century.

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